MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
I wrote about the state of otaku and the near-fanaticism that some products, brands and product categories inspire. Seems that my favorite tool Twitter (including applications within its ecosystem) had produced quite a bit of otaku within its lead users. Its most active users have traded in real names for Twitter handles when referring each other, and when we go to a new place, we feel the need to “check-in” on location-based services apps like Foursquare and BrightKite (which may or may not be synched to Twitter). When we need to ask people a question, we go to Twitter to crowdsource, we support each other by retweeting good and relevant information, we share our thoughts, feelings, blogposts and whereabouts with the Twitterverse, and we feel lost without our Tweetdecks and Tweeties. Twitter is top of mind, part of life; and the community is strong.
At least this was the case before Twitter went mainstream. I feel that among the “bleeding edge” users, enthusiasm is starting to wane, as Twitter crosses over into the mainstream. Although it achieves the same purpose, I think part of the excitement of being first and “in the trenches” associated with being on Twitter is starting to wane. As Twitter crosses over into mainstream, the demographic of who is communicating with whom, as well as the dynamics of the conversation. Businesses and individuals start to tweet, not because they love the service, but because they feel like it’s the hot new thing, and they have to be on it, because everyone is. When this happens, a lot of authenticity is lost, and the medium is used in a gauche and ineffective manner (i.e. one-way broadcasts, spamming, autofollowing and auto-DM’ing. Moreover, as people start to follow more and more people, there will be more and more noise, and relevant information will have a higher chance of getting lost. A lot of this has already started to happen.
To counteract these effects, tools have to be put in place that allow to funnel, search semantically and display information contextually (this merits a whole new post, which has ben swirling in my mind for a while, so look for it). As Twitter goes from a quaint neighborhood to a large, noisy city, I do not think that it can maintain its strong cult-like status past the early adopters. This is just my view. What do you guys think?