Archive for December, 2009

Foursquare is Media's Favorite; Gowalla Heats Up the Battle

16, Dec 2009

As you know, I love data and measurement. In my last post, I started to explore the importance of measuring impact that your brand is having on social media outlets, such as blogs, microblogs, forums, etc. In another post, I discussed the dichotomy of needing to have a long-term marketing strategy, as well as short [...]

Statistics Are Cool!

15, Dec 2009

Social media is a scalable way to create a personal relationship with your customers and consumers, it allows you to be where all the conversations are happening, and if you do it well and with the right amount of diligence, you will win (provided that your customers are participating in the aforementioned channels). Because all [...]

Holiday Shopping To-Go, Whether It's Rain Or Snow

11, Dec 2009

Consumers have many shopping options, and retailers are starting to realize that. Brick and mortar retailers (well, at least some of them) are working hard to stay relevant and compete with more efficient and ubiquitous online retailers, and now that social media and realtime communications have blown conventional fashion and retail secrecy to pieces, the [...]

Why Some Industries Can't Handle Social Media

9, Dec 2009

As social media gains mainstream acceptance, companies are starting to embrace (well, not always embrace, but at least tinker with) the social and realtime communication channels in order to listen and engage with customers and consumers. But not everyone is ready to engage with the culture of openness and sharing that comes with the space. [...]

Does Your Marketing Strategy Look Like A House?

7, Dec 2009

Marketers have always struggled to reconcile the long-term, strategic brand-building efforts with shorter, more tactical executions designed to drive spikes of revenue. Social media marketing struggles with a similar issue. I think you need to have both, but you need to be careful about your execution on both fronts. I think of marketing like of [...]

Marketing is Not a Drive-By Shooting

6, Dec 2009

This post is adapted from a post originally written for FashionablyMarketing.Me If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and great marketing plans take time to develop and nurture. This is true for online, as [...]


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