Archive for December 7th, 2009

Does Your Marketing Strategy Look Like A House?

7, Dec 2009

Marketers have always struggled to reconcile the long-term, strategic brand-building efforts with shorter, more tactical executions designed to drive spikes of revenue. Social media marketing struggles with a similar issue. I think you need to have both, but you need to be careful about your execution on both fronts. I think of marketing like of [...]


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