MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
As many of you know, I have been looking for my next dream gig as a social media / community manager for a company whose product I love, and who is committed to using social media as a viable marketing and customer service channel. Well, I am pleased to announce that I found exactly that kind of gig, with exactly that kind of company. As of yesterday, I started working with Biz360, a social media monitoring, measurement and analysis company. Biz360 allows businesses large and small figure out who is talking about them in blogs, microblogs, forums and other social media channels, who the influencers are, and how these influencers and the community at large feel about their products, competitors’ products, as well as just about any other relevant topic or keyword.
Biz360 has been around for roughly 10 years in media measurement, and has expanded its social media presence in 2009 with the Community Insights tool. I had a chance to use the CI tool in my Gowalla vs. Foursquare blogpost, and fell in love with the richness and relevance of data and how easy it is to use. With a few clicks of a mouse, you can set up topics and keywords that you wish to track, and create custom analysis reports and charts, highlighting various metrics like sentiment, reach, share of voice, etc. The amount of data sources that gets indexed is simply staggering, and as a data geek this excites me tremendously. Right away, I knew that this is a product I am passionate about, and when I received the offer to join the team as the Director of Social Media, I gladly accepted.
In my new role, I will be acting as the online concierge for the Biz360, tweeting, facebooking, blogging, monitoring and joining conversations (using the Biz360 tools, of course!). I will also be creating tons of original content weekly, much like the post referenced above, so make sure you check out my Twitter page, Biz360′s Twitter page, and blog. Also, if you have a topic or a product (or set of products) that you want to see covered, send me your ideas. You can email me via this site, tweet me, Facebook me, or email me at mogneva (at) biz360 (dot) com.