Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work as a Head of Community for Yammer, THE private enterprise social network. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.

I got the idea for this post while going through some travel mishaps caused by the Icelandic Volcanic Ash Cloud. Here’s a bit of background: I flew Air France to Moscow via Paris, and Delta was fulfilling my flight back to New York’s JFK’s airport (whose customer was I really? It’s still not clear). Although [...]
As social media has been catching on and commanding mainstream attention, as legions of folks started following the tweeting Oprah and Ashton Kutcher, businesses have started to adopt social media into their marketing, PR and operations mix. Because social media is not a silo, but rather cuts across multiple organizational silos and departments (if that’s [...]
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