MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
Of all the posts I’ve ever written, this is one of my personal favorites. I wrote it originally for the Attensity blog, and it was very well received there, as well as became a featured article on SocialMediaToday, where I syndicate.
I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount. This is why your social media manager / director is going to be a crucial hire. Someone asked me on Wednesday night at the SFAMA event: “How do I find someone good to lead social media and community building efforts? What are some success characteristics?” This is a very big question, and one I hear often, so I thought it merited its own blogpost. First of all, let me preface the below by saying that some of the characteristics for success in your field will be particular to you, as well as a lot of the differences will be dictated by whether you are a B2C or a B2B (otherwise known as B2B2C) organization. Based on my observation, however, all successful social media and community people share the following characteristics (although this post skews a bit more to social media management than community management). There are definitely overlaps between social media and community management, but it’s important to realize that they are fairly distinct disciplines. For differences between community management and social media management, check out a post I’ve written, as well as this post by Rachel Happe.
The above is a tall order, and to be frank, there are not too many people who fit the bill. Because it’s a big job that requires a lot of creativity and nerves of steel, you need to ensure that you are providing the right environment for your social media leader to succeed.
So what do you think? Did I leave something out that’s important to you? What do you think are some success characteristics? The comments are yours!
Photo credit: moionet