MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
This post was reposted from the Nimble blog, with the purpose of retaining a copy of the blogpost in my blogging portfolio.
There are many types of communities: there are user forums and more permanent communities – some “walled” and some open. Blogs are absolutely living, breathing communities, where comment discussions are oftentimes more valuable than the content itself. There are also ad-hoc communities that result from people coming together to discuss something — picture a “tweetchat” that comes together to discuss something. These are all communities, and although they are different in formation process, duration, barriers to entry (signup, pay wall, professional qualifications), and other aspects — they are all built with a purpose of bringing people together who share an interest and passion. When passionate individuals get together and engage with each other, it’s like music to people like me. A shared passion inspires engagement, action, reaching goals, discussion, discourse… and conflict.
Yes, passion is essential to the growth and engagement of a community, but it can often derail action through conflict. I’ve seen it happen many times, I’ve had it happen to me, and if I do things right, it will keep happening. Here are some findings and recommendations I’ve learned along the way that I want to share. I’m writing this not only with the community manager / social media practitioner in mind, but also individuals and companies who engage in any online conversation, regardless of platform.
Here are just some of the reasons conflict arises:
How to keep conflict at bay:
These are just the tips I picked up by being an internet warrior. What are your tips? How have you handled conflict? The comments are yours!
Photo credit: zzathras777