MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
I haven’t been blogging much lately; especially on this blog. I am not sure why exactly, but I’m determined to blog it out until I can figure it out. I can tell you it’s certainly not due to having nothing to say. I’m not sure what it is, but it feels like fear more than anything. Sounds weird to hear myself say it, since I am pretty public and communicating thoughts and ideas is actually my job. I don’t think it’s fear of being judged or putting myself out there, because it’d be a little late for me to fear that. It feels like something else.
I was chatting with someone today — someone who’s been hesitant to blog for almost a year. This person has been really interested in blogging and has amazing ideas, but has yet to put his thoughts out there. We discussed why that could be. He said that he didn’t feel like he had anything original to add. And it hit me: “That’s why I haven’t been blogging!”
Especially in the field of social media / social business, it’s easy to feel like everything that was going to be said has been said already. The more you read, the more you get exposed to all this amazing information, brilliant minds and the more you start realizing that you’ll never be part of that “brain trust”. So the choice becomes to not say anything or just relegate yourself to being a “me too” or “part of the long tail.” And you say nothing. So many times, I developed an amazing idea for a post, inspired by something that happened and something that made me think — only to read the same post somewhere else. And because I can’t possibly top it, I do nothing.
That’s B.S., and here’s why. There is very little drastically original anything in this world. Everything is an evolution, everything came from something else, was inspired by something or someone. Everything is derivative, yet everything is original, because the conditions were right for it to happen the way that it did – in that one perfect moment, the past and the present merged together beautifully and became the future. We didn’t jump from cavemen to automobiles overnight — rather, it’s been a series of evolutionary improvements based on improvements that came before them.
Writing is the same. Writing takes information, applies a personal lens, and makes it into a story. Writing inspires and challenges. Even though information that you are thinking of writing may have been exposed already, no one has ever told the story in your particular way. Your life experiences create an undeniably unique lens of how you perceive everything. Information passes through your lens, and creates a story. There’s an infinite number of ways of telling a story because there’s an infinite numer of permutations of how light passes through these lenses.
This has definitely made me think today. Writing for a living has actually made me more fearful of writing than I was when I was first starting out — not because I lack confidence, but because the risk of producing something trite now extends beyond my own brand, to the brand of my employer. This is, of course, B.S. also. In our business, we are gifted with incredible customer stories. Each of them is a prism through which we can take concepts and make them come to life — in an infinite number of ways.
I’m not sure if this realization is in itself trite. I’m not sure if it will help me blog regularly. I do know it made me think, and I wanted to put this here, regardless of how unoriginal it is.
Photo source: Shandi-lee