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How memorable are you?

17, Jul 2009

A local gym in my neighborhood produces some of the most memorable and wittiest offline messaging I have ever seen. We get so carried away with the latest and greatest online tools like Twitter, that we forget about holistic marketing and forget to use offline channels in addition to the new media channels. If you [...]

Try not to lose your voice

30, Jun 2009

I have been pondering this topic for a couple of weeks now; it’s been like a splinter in my mind. What brought this on was one of the liveliest exchanges I had ever had with my Twitter followers. Here’s some context: in the wake of the Iranian election, a lot of people on Twitter chose [...]

A more powerful and precise firehose

29, Jun 2009

It’s no secret that we are overloaded with information. Social platforms like Twitter and Facebook (especially with the new Facebook “wanna-be Twitter” home screen) remind me of a fire-hose. A very powerful fire-hose passing a whole lot of water each and every minute. Sometimes I think that I could literally watch my social streams 24 hours [...]

LEER: Listen Engage, Empathize, and Respond

19, Jun 2009

(this post was first conceived 1.5 weeks ago, but unfortunately, I wasn’t able to complete it until just now, due to my heavy blogging commitments at the Good Wine Journey blog, which I as part of my application to A Really Goode Job by Murphy Goode). Last Sunday night, I went shopping for two airline [...]

Twitter and Otaku

14, Jun 2009

I wrote about the state of otaku and the near-fanaticism that some products, brands and product categories inspire. Seems that my favorite tool Twitter (including applications within its ecosystem) had produced quite a bit of otaku within its lead users. Its most active users have traded in real names for  Twitter handles when referring each [...]

Bacon Otaku

3, Jun 2009

(originally posted on http://goodewinejourney.wordpress.com)  I tweeted a couple of times today about Bacon, which always gets a ton of response. As I monitor the Twittersphere, the two        foods that come up most often are bacon and cupcakes. Not only are there a plethora of chatter about the two foods, there are also   [...]

Your Brain is Not Normal

27, May 2009

No, you don’t have anything to be afraid of, so no need to go running to your local brain surgeon. Your brain is just fine. But it is not normal, contrary to the belief that we all hold. What I mean by that, is that we have come to normalize what we see from our [...]

Tracking Conversations

26, May 2009

A huge benefit of Twitter, especially for brands, is the ability to track and monitor what the Twittersphere is saying about you, your competitors and just about any related topic. Because of how important search is, Twitter actually bought Summize and incorporated it as search.twitter.com. Desktop and mobile applications have search functions that vary in [...]

And… There Goes the Neighborhood…

25, May 2009

I, like many others, have been concerned about the rise of spam on Twitter. First, spammers would book a user name, follow a bunch of users, In hopes of auto-follows, then auto-DM those users with spam links (this is why I never auto-follow). Then, there has been talk of spammers latching on to a trending [...]

Importance of transparency

19, May 2009

Companies can no longer afford to not communicate the reasons why they are doing / not doing something to their users, or to not communicate fast enough. Not to beat a dead horse, but this was very apparent in the Twitter @ replies episode from last week. Biz Stone of Twitter took the time to [...]


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