MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
As social media has been catching on and commanding mainstream attention, as legions of folks started following the tweeting Oprah and Ashton Kutcher, businesses have started to adopt social media into their marketing, PR and operations mix. Because social media is not a silo, but rather cuts across multiple organizational silos and departments (if that’s […]
This is part 2 of my top 10 best practices of online engagement. Part 1 describes practices 1-5, while this one finishes up with 6-10. The best practices listed below can be applied to engaging as individual as well as corporate brands. 6. Build relationships; become genuinely interested in people As you participate more and […]
Congratulations! You have entered the world of social media and are actively listening, monitoring, reading, and dipping your toes into engaging in conversations. You are monitoring social media mentions and measuring sentiment of yourself and your competitors. Moreover, you are tracking larger industry trends, trying to understand what customers want, and listening for purchase intent. […]