Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work as a Head of Community for Yammer, THE private enterprise social network. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.

“Should I have a personal and a professional account? Should I keep them separate?” I get this question all the time. Or this: “I have many interests, wouldn’t I want to tweet them to different accounts so that people can choose to follow what they want?” My answer has been and will always be to have [...]
Made you look, didn’t I? I actually didn’t come up with this title to get clicks. I was feeling genuinely bored of “How to set up your Google+ Circles” and “Whom to follow on Google+” blogposts. I was counting down the days until we have lists of top 10 people to put in your circle. [...]
In case you are wondering, I’m the horse, and this is coming from my mouth, as I’ve been working in the industry, and have been (and currently am) a hiring manager. This post was inspired by over a hundred resumes that I looked at over the past week in search of the next superstar to [...]
This post was reposted from the Attensity blog for the purpose of retaining it as part of my blogging portfolio. Here’s one resource you are probably not using to its 100% capacity: your employees. And I don’t mean it in the run-em-into-the-ground-work-around-the-clock kind of way. What I mean is that you are probably not leveraging [...]
Of all the posts I’ve ever written, this is one of my personal favorites. I wrote it originally for the Attensity blog, and it was very well received there, as well as became a featured article on SocialMediaToday, where I syndicate. I think we can all agree by now that social media is here to [...]
About 3 months ago, I saw this video, and it broke my heart into a million pieces. There I was crying my eyes out, in front of my large screen in my home office. It was about 4 p.m. and I was almost done with a blogpost when I paused to check out some news links [...]
I’ve been observing the rise of an alarming trend in the world of social media: the growth of social media ego. It’s nothing new, as social media’s rise has offered a new way to increase people’s profiles. Some people have truly earned their newfound fame by providing original thought and seeding the community with thought-provoking [...]
Although there’s much debate about the origins of the title phrase – could it be SpiderMan, Franklin D. Roosevelt, or even Jesus? Regardless of who uttered those words for the first time (I think Jesus though , I think it’s more top-of-mind today than ever before. In the ancient land of “old media”, only journalists [...]
What I love most about social media is the speed with which you can meet, collaborate, build relationships with people who have the same passions as you, wherever they are in the world. I love the sense of community that some of us still feel, even though some of the communication platforms which we enjoyed [...]
As many of you know, I have been looking for my next dream gig as a social media / community manager for a company whose product I love, and who is committed to using social media as a viable marketing and customer service channel. Well, I am pleased to announce that I found exactly that [...]
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