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Archive for the ‘social media’ Category
As many of you know, I have been looking for my next dream gig as a social media / community manager for a company whose product I love, and who is committed to using social media as a viable marketing and customer service channel. Well, I am pleased to announce that I found exactly that [...]
Statistics Are Cool!
15, Dec 2009Social media is a scalable way to create a personal relationship with your customers and consumers, it allows you to be where all the conversations are happening, and if you do it well and with the right amount of diligence, you will win (provided that your customers are participating in the aforementioned channels). Because all [...]
- In: social media
- Tags: business, Marketing, measurment, ROI, social media
Fashionably Mobile? Or Is It?
9, Nov 2009A solid mobile application is one of the best ways for businesses to be social, while using location-based services, leveraging native mobile apps and reaching folks on the go. However, a lot of mobile apps leave a lot to be desired, and sometimes it seems that companies are making them just to say they did [...]
- In: social media
- Tags: fashion, iPhone, Mobile, mobile applications, mobile fashion, social fashion, social media
Is Social Media a Fad?
8, Nov 2009Is social media a fad? I don’t think so. Most other folks in the Web 2.0, Web x.0 and social media world don’t think so either. Do large, traditional enterprises think so? I don’t really think they do anymore. Now that Twitter has become so mainstream that it has become part of the local news [...]
- In: social media
Social Fashion Within 140 Characters
3, Nov 2009Last Wednesday, Macala Wright Lee, Crosby Noricks and myself were amazingly lucky to share our passion for blending fashion and technology during our fashion and retail panel during Jeff Pulver’s 140 Conference.
The major issues we tried to tackle (as much as possible to do in 10 minutes) were: innovation in social sites and applications, what [...]
- In: social media
- Tags: community, fashion, online marketing, retail, social media, twitter
Moving!
2, Nov 2009I am now going to be blogging from here about the social web and community management. I have moved some of the relevant entries from my old blog to this one, so if something is not 100% right, now you know why. I will be fixing all the kinks shortly.
If you’ve commented on these posts in [...]
- In: social media
So what’s community management anyway?
28, Jul 2009As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I am trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I [...]
How memorable are you?
17, Jul 2009A local gym in my neighborhood produces some of the most memorable and wittiest offline messaging I have ever seen. We get so carried away with the latest and greatest online tools like Twitter, that we forget about holistic marketing and forget to use offline channels in addition to the new media channels. If you [...]
Try not to lose your voice
30, Jun 2009I have been pondering this topic for a couple of weeks now; it’s been like a splinter in my mind. What brought this on was one of the liveliest exchanges I had ever had with my Twitter followers. Here’s some context: in the wake of the Iranian election, a lot of people on Twitter chose [...]
- In: Marketing| Psychology| business| business tools| crowdsourcing| leadership| social media| twitter
- Tags: Iran, social media, twitter
A more powerful and precise firehose
29, Jun 2009It’s no secret that we are overloaded with information. Social platforms like Twitter and Facebook (especially with the new Facebook “wanna-be Twitter” home screen) remind me of a fire-hose. A very powerful fire-hose passing a whole lot of water each and every minute. Sometimes I think that I could literally watch my social streams 24 hours [...]
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