Archive for the ‘social media’ Category
About 3 months ago, I saw this video, and it broke my heart into a million pieces. There I was crying my eyes out, in front of my large screen in my home office. It was about 4 p.m. and I was almost done with a blogpost when I paused to check out some news links [...]
- In: social media
Monitoring and Measuring Social Media
16, Aug 2010In case you missed it, here is a recent 3-part series I posted on Mashable:
Why you should monitor and measure social media
10 steps to successful social media monitoring
7 steps to successful social media measurement
Enjoy!
Share and Enjoy:
This post is a quick follow up to the post I wrote on the Attensity blog about the sentiment around Fast Company’s “Influence Project”. In that post, I was taking a look at sentiment across all mediums, as well as the same mediums without Twitter. I found that in all media, the sentiment was 18.4% [...]
- In: social media
- Tags: influence, social media, social media influence
Experts, Contests and Influence
8, Jul 2010I’ve been observing the rise of an alarming trend in the world of social media: the growth of social media ego. It’s nothing new, as social media’s rise has offered a new way to increase people’s profiles. Some people have truly earned their newfound fame by providing original thought and seeding the community with thought-provoking [...]
- In: social media
- Tags: influence, social media, social media contests
The Social Customer
28, Jun 2010There has been a healthy discussion around the concept of the Social Customer that I’ve been observing and participating in, and this post was inspired by this particular discussion. Much like the debate around SocialCRM, a lot of the discussion comes down to definitions and terms. So I encourage everyone writing this post to step [...]
- In: social media
- Tags: social business, social crm, social customer, social media
With Great Power Comes Great Responsibility
28, Jun 2010Although there’s much debate about the origins of the title phrase – could it be SpiderMan, Franklin D. Roosevelt, or even Jesus? Regardless of who uttered those words for the first time (I think Jesus though , I think it’s more top-of-mind today than ever before. In the ancient land of “old media”, only [...]
- In: social media
The Ugly Face of Social Media
30, Mar 2010What I love most about social media is the speed with which you can meet, collaborate, build relationships with people who have the same passions as you, wherever they are in the world. I love the sense of community that some of us still feel, even though some of the communication platforms which we enjoyed [...]
- In: social media
As many of you know, I have been looking for my next dream gig as a social media / community manager for a company whose product I love, and who is committed to using social media as a viable marketing and customer service channel. Well, I am pleased to announce that I found exactly that [...]
Statistics Are Cool!
15, Dec 2009Social media is a scalable way to create a personal relationship with your customers and consumers, it allows you to be where all the conversations are happening, and if you do it well and with the right amount of diligence, you will win (provided that your customers are participating in the aforementioned channels). Because all [...]
- In: social media
- Tags: business, Marketing, measurment, ROI, social media
Fashionably Mobile? Or Is It?
9, Nov 2009A solid mobile application is one of the best ways for businesses to be social, while using location-based services, leveraging native mobile apps and reaching folks on the go. However, a lot of mobile apps leave a lot to be desired, and sometimes it seems that companies are making them just to say they did [...]
- In: social media
- Tags: fashion, iPhone, Mobile, mobile applications, mobile fashion, social fashion, social media
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