Archive for the ‘social media’ Category

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Statistics Are Cool!

15, Dec 2009

Social media is a scalable way to create a personal relationship with your customers and consumers, it allows you to be where all the conversations are happening, and if you do it well and with the right amount of diligence, you will win (provided that your customers are participating in the aforementioned channels). Because all [...]

Fashionably Mobile? Or Is It?

9, Nov 2009

A solid mobile application is one of the best ways for businesses to be social, while using location-based services, leveraging native mobile apps and reaching folks on the go. However, a lot of mobile apps leave a lot to be desired, and sometimes it seems that companies are making them just to say they did [...]

Is Social Media a Fad?

8, Nov 2009

Is social media a fad? I don’t think so. Most other folks in the Web 2.0, Web x.0 and social media world don’t think so either. Do large, traditional enterprises think so? I don’t really think they do anymore. Now that Twitter has become so mainstream that it has become part of the local news [...]

Social Fashion Within 140 Characters

3, Nov 2009

Last Wednesday, Macala Wright Lee, Crosby Noricks and myself were amazingly lucky to share our passion for blending fashion and technology during our fashion and retail panel during Jeff Pulver‘s 140 Conference. The major issues we tried to tackle (as much as possible to do in 10 minutes) were: innovation in social sites and applications, [...]

Moving!

2, Nov 2009

I am now going to be blogging from here about the social web and community management. I have moved some of the relevant entries from my old blog to this one, so if something is not 100% right, now you know why. I will be fixing all the kinks shortly. If you’ve commented on these posts [...]

So what's community management anyway?

28, Jul 2009

As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I am trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I [...]

How memorable are you?

17, Jul 2009

A local gym in my neighborhood produces some of the most memorable and wittiest offline messaging I have ever seen. We get so carried away with the latest and greatest online tools like Twitter, that we forget about holistic marketing and forget to use offline channels in addition to the new media channels. If you [...]

Try not to lose your voice

30, Jun 2009

I have been pondering this topic for a couple of weeks now; it’s been like a splinter in my mind. What brought this on was one of the liveliest exchanges I had ever had with my Twitter followers. Here’s some context: in the wake of the Iranian election, a lot of people on Twitter chose [...]

A more powerful and precise firehose

29, Jun 2009

It’s no secret that we are overloaded with information. Social platforms like Twitter and Facebook (especially with the new Facebook “wanna-be Twitter” home screen) remind me of a fire-hose. A very powerful fire-hose passing a whole lot of water each and every minute. Sometimes I think that I could literally watch my social streams 24 hours [...]

LEER: Listen Engage, Empathize, and Respond

19, Jun 2009

(this post was first conceived 1.5 weeks ago, but unfortunately, I wasn’t able to complete it until just now, due to my heavy blogging commitments at the Good Wine Journey blog, which I as part of my application to A Really Goode Job by Murphy Goode). Last Sunday night, I went shopping for two airline [...]


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