MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
What I love most about social media is the speed with which you can meet, collaborate, build relationships with people who have the same passions as you, wherever they are in the world. I love the sense of community that some of us still feel, even though some of the communication platforms which we enjoyed […]
As many of you know, I have been looking for my next dream gig as a social media / community manager for a company whose product I love, and who is committed to using social media as a viable marketing and customer service channel. Well, I am pleased to announce that I found exactly that […]
Social media is a scalable way to create a personal relationship with your customers and consumers, it allows you to be where all the conversations are happening, and if you do it well and with the right amount of diligence, you will win (provided that your customers are participating in the aforementioned channels). Because all […]
A solid mobile application is one of the best ways for businesses to be social, while using location-based services, leveraging native mobile apps and reaching folks on the go. However, a lot of mobile apps leave a lot to be desired, and sometimes it seems that companies are making them just to say they did […]
Is social media a fad? I don’t think so. Most other folks in the Web 2.0, Web x.0 and social media world don’t think so either. Do large, traditional enterprises think so? I don’t really think they do anymore. Now that Twitter has become so mainstream that it has become part of the local news […]
Last Wednesday, Macala Wright Lee, Crosby Noricks and myself were amazingly lucky to share our passion for blending fashion and technology during our fashion and retail panel during Jeff Pulver‘s 140 Conference. The major issues we tried to tackle (as much as possible to do in 10 minutes) were: innovation in social sites and applications, […]
I am now going to be blogging from here about the social web and community management. I have moved some of the relevant entries from my old blog to this one, so if something is not 100% right, now you know why. I will be fixing all the kinks shortly. If you’ve commented on these posts […]
As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I am trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I […]
A local gym in my neighborhood produces some of the most memorable and wittiest offline messaging I have ever seen. We get so carried away with the latest and greatest online tools like Twitter, that we forget about holistic marketing and forget to use offline channels in addition to the new media channels. If you […]
I have been pondering this topic for a couple of weeks now; it’s been like a splinter in my mind. What brought this on was one of the liveliest exchanges I had ever had with my Twitter followers. Here’s some context: in the wake of the Iranian election, a lot of people on Twitter chose […]