Archive for the ‘twitter’ Category

An unsavory customer experience today has prompted me to think of customer service. Here is what happened. I am totally swamped, and didn’t have time to run down to the neighborhood deli to grab a sandwich or to cook my own lunch. So I opted for a delivery of a salad from a nearby restaurant. […]

Any blog talking about social media and traditional marketing in consumer products companies would be remiss if it didn’t address the recent fiasco of the Motrin “babywearing commercial”. By now, the ad has been taken down, so I am not going to link to it on YouTube. If you missed it, it basically was a […]

Online vs. Offline

11, Nov 2008

As I have been pondering the evolution of technologies from “web 1.0” to “web 2.0”, one thing struck me. At first, the web served to provide a one-way communication from the computer screen to the user. In this day and age, with all the social networks and tools, the web is increasingly bringing people together, […]

As many of my social media friends would agree, ever since Twitter burst out onto the scene a couple of years ago, communication has never been the same. In the circles of the tech elite, the communication paradigm has been completely upended. I am neither the most popular twitterer (expressed in number of people following […]


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