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About me:
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work as a Head of Community for Yammer, THE private enterprise social network. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
Recent posts
Maria Ogneva: SocialSilk Blog by Maria Ogneva is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at socialsilk.com.
Archive for the ‘twitter’ Category
An unsavory customer experience today has prompted me to think of customer service. Here is what happened. I am totally swamped, and didn’t have time to run down to the neighborhood deli to grab a sandwich or to cook my own lunch. So I opted for a delivery of a salad from a nearby restaurant. [...]
- In: social media|twitter
- Tags: Customer service, facebook, social media, Social web, twitter, Word of mouth
Will Twitter Moms Ever Buy Motrin Again?
18, Nov 2008Any blog talking about social media and traditional marketing in consumer products companies would be remiss if it didn’t address the recent fiasco of the Motrin “babywearing commercial”. By now, the ad has been taken down, so I am not going to link to it on YouTube. If you missed it, it basically was a [...]
- In: social media|twitter
- Tags: Advertising, Babywearing Week, Blog, facebook, Google Alert, Marketing, Motrin ad, Motrin Mom, social media, twitter, Twitter Mom, YouTube
Online vs. Offline
11, Nov 2008As I have been pondering the evolution of technologies from “web 1.0″ to “web 2.0″, one thing struck me. At first, the web served to provide a one-way communication from the computer screen to the user. In this day and age, with all the social networks and tools, the web is increasingly bringing people together, [...]
- In: social media|twitter
- Tags: Meetup.com, Online and offline, Social network, twitter, web 2.0
I Tweet, Therefore I Am
30, Oct 2008As many of my social media friends would agree, ever since Twitter burst out onto the scene a couple of years ago, communication has never been the same. In the circles of the tech elite, the communication paradigm has been completely upended. I am neither the most popular twitterer (expressed in number of people following [...]
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