MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
Consumers have many shopping options, and retailers are starting to realize that. Brick and mortar retailers (well, at least some of them) are working hard to stay relevant and compete with more efficient and ubiquitous online retailers, and now that social media and realtime communications have blown conventional fashion and retail secrecy to pieces, the [...]
As social media gains mainstream acceptance, companies are starting to embrace (well, not always embrace, but at least tinker with) the social and realtime communication channels in order to listen and engage with customers and consumers. But not everyone is ready to engage with the culture of openness and sharing that comes with the space. [...]
No, you don’t have anything to be afraid of, so no need to go running to your local brain surgeon. Your brain is just fine. But it is not normal, contrary to the belief that we all hold. What I mean by that, is that we have come to normalize what we see from our [...]
I, like many others, have been concerned about the rise of spam on Twitter. First, spammers would book a user name, follow a bunch of users, In hopes of auto-follows, then auto-DM those users with spam links (this is why I never auto-follow). Then, there has been talk of spammers latching on to a trending [...]