Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work as a Head of Community for Yammer, THE private enterprise social network. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.

A local gym in my neighborhood produces some of the most memorable and wittiest offline messaging I have ever seen. We get so carried away with the latest and greatest online tools like Twitter, that we forget about holistic marketing and forget to use offline channels in addition to the new media channels. If you [...]
I, like many others, have been concerned about the rise of spam on Twitter. First, spammers would book a user name, follow a bunch of users, In hopes of auto-follows, then auto-DM those users with spam links (this is why I never auto-follow). Then, there has been talk of spammers latching on to a trending [...]
The recent upheaval in the Twittersphere regarding the new Twitter update dealing with @ replies has got me thinking over the past couple of days (in case you are not familiar with what the new Twitter update does, please read @whitneyhess’s blogpost which does a great job explaining it). Even though I am not going [...]
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