MARIA OGNEVA'S BLOG
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
Consumers have many shopping options, and retailers are starting to realize that. Brick and mortar retailers (well, at least some of them) are working hard to stay relevant and compete with more efficient and ubiquitous online retailers, and now that social media and realtime communications have blown conventional fashion and retail secrecy to pieces, the [...]
A local gym in my neighborhood produces some of the most memorable and wittiest offline messaging I have ever seen. We get so carried away with the latest and greatest online tools like Twitter, that we forget about holistic marketing and forget to use offline channels in addition to the new media channels. If you [...]
Seeing the STREB show a couple of weekends ago, and discussing it several times with my friend Josephine, has got me thinking about the changing business models, and the reason they are changing. Let me explain.. What I forgot to mention in my previous post is that STREB is using an innovative platform of “10 [...]
As I have been pondering the evolution of technologies from “web 1.0″ to “web 2.0″, one thing struck me. At first, the web served to provide a one-way communication from the computer screen to the user. In this day and age, with all the social networks and tools, the web is increasingly bringing people together, [...]