Posts Tagged ‘Online Communities

As many of you know, I have been looking for my next dream gig as a social media / community manager for a company whose product I love, and who is committed to using social media as a viable marketing and customer service channel. Well, I am pleased to announce that I found exactly that […]

As you know, I love data and measurement. In my last post, I started to explore the importance of measuring impact that your brand is having on social media outlets, such as blogs, microblogs, forums, etc. In another post, I discussed the dichotomy of needing to have a long-term marketing strategy, as well as short […]

This post is adapted from a post originally written for FashionablyMarketing.Me If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and great marketing plans take time to develop and nurture. This is true for online, as […]

Moderate in Moderation

19, Nov 2009

I can’t imagine anyone who is a community management practitioner and hasn’t heard about what happened over at Stltoday.com. If you haven’t been following this story, here’s a brief synopsis. Last Friday, STLToday.com did their daily word of the day section of the blog, where readers are encouraged to participate in a light-hearted discussion. In […]

The job description of a community manager has evolved, and the jury is still out on the “official” description. Some companies consider community management closer to moderation, the more traditional sense of the word. This makes a lot of sense for companies who are building and nurturing their own vibrant communities. However, if you are […]

One of the most important tasks of a community manager is to be a conduit between the community and internal departments. One such department is product management. A good community manager understands what the community wants in terms of product, and is able to curate the community’s many needs, while reading between the lines. Then […]

As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I am trying to crystallize what community management means to me. Working with different clients from different industries and at different stages in development, I […]

How memorable are you?

17, Jul 2009

A local gym in my neighborhood produces some of the most memorable and wittiest offline messaging I have ever seen. We get so carried away with the latest and greatest online tools like Twitter, that we forget about holistic marketing and forget to use offline channels in addition to the new media channels. If you […]

Twitter and Otaku

14, Jun 2009

I wrote about the state of otaku and the near-fanaticism that some products, brands and product categories inspire. Seems that my favorite tool Twitter (including applications within its ecosystem) had produced quite a bit of otaku within its lead users. Its most active users have traded in real names for  Twitter handles when referring each […]

I, like many others, have been concerned about the rise of spam on Twitter. First, spammers would book a user name, follow a bunch of users, In hopes of auto-follows, then auto-DM those users with spam links (this is why I never auto-follow). Then, there has been talk of spammers latching on to a trending […]


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