Posts Tagged ‘social media monitoring

Republishing here the post I wrote for Attensity; it’s one of my personal favorites, which means a lot to me personally and professionally. Community management is not new. People have been managing communities since communities and user groups were first created. Someone has always had to make sure that the community or user group is […]

I got the idea for this post while going through some travel mishaps caused by the Icelandic Volcanic Ash Cloud. Here’s a bit of background: I flew Air France to Moscow via Paris, and Delta was fulfilling my flight back to New York’s JFK’s airport (whose customer was I really? It’s still not clear). Although […]

This is part 2 of my top 10 best practices of online engagement. Part 1 describes practices 1-5, while this one finishes up with 6-10. The best practices listed below can be applied to engaging as individual as well as corporate brands. 6. Build relationships; become genuinely interested in people As you participate more and […]

Congratulations!  You have entered the world of social media and are actively listening, monitoring, reading, and dipping your toes into engaging in conversations. You are monitoring social media mentions and measuring sentiment of yourself and your competitors. Moreover,  you are tracking larger industry trends, trying to understand what customers want, and listening for purchase intent. […]


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