Posts Tagged ‘social media’
Experts, Contests and Influence
8, Jul 2010I’ve been observing the rise of an alarming trend in the world of social media: the growth of social media ego. It’s nothing new, as social media’s rise has offered a new way to increase people’s profiles. Some people have truly earned their newfound fame by providing original thought and seeding the community with thought-provoking [...]
- In: social media
- Tags: influence, social media, social media contests
The Social Customer
28, Jun 2010There has been a healthy discussion around the concept of the Social Customer that I’ve been observing and participating in, and this post was inspired by this particular discussion. Much like the debate around SocialCRM, a lot of the discussion comes down to definitions and terms. So I encourage everyone writing this post to step [...]
- In: social media
- Tags: social business, social crm, social customer, social media
As many of you know, I have been looking for my next dream gig as a social media / community manager for a company whose product I love, and who is committed to using social media as a viable marketing and customer service channel. Well, I am pleased to announce that I found exactly that [...]
As you know, I love data and measurement. In my last post, I started to explore the importance of measuring impact that your brand is having on social media outlets, such as blogs, microblogs, forums, etc. In another post, I discussed the dichotomy of needing to have a long-term marketing strategy, as well as short [...]
Statistics Are Cool!
15, Dec 2009Social media is a scalable way to create a personal relationship with your customers and consumers, it allows you to be where all the conversations are happening, and if you do it well and with the right amount of diligence, you will win (provided that your customers are participating in the aforementioned channels). Because all [...]
- In: social media
- Tags: business, Marketing, measurment, ROI, social media
Holiday Shopping To-Go, Whether It’s Rain Or Snow
11, Dec 2009Consumers have many shopping options, and retailers are starting to realize that. Brick and mortar retailers (well, at least some of them) are working hard to stay relevant and compete with more efficient and ubiquitous online retailers, and now that social media and realtime communications have blown conventional fashion and retail secrecy to pieces, the [...]
Why Some Industries Can’t Handle Social Media
9, Dec 2009As social media gains mainstream acceptance, companies are starting to embrace (well, not always embrace, but at least tinker with) the social and realtime communication channels in order to listen and engage with customers and consumers. But not everyone is ready to engage with the culture of openness and sharing that comes with the space. [...]
Marketing is Not a Drive-By Shooting
6, Dec 2009This post is adapted from a post originally written for FashionablyMarketing.Me
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and great marketing plans take time to develop and nurture. This is true for online, as well [...]
- In: Marketing
- Tags: community management, fashion, Marketing, Online Communities, social media
The job description of a community manager has evolved, and the jury is still out on the “official” description. Some companies consider community management closer to moderation, the more traditional sense of the word. This makes a lot of sense for companies who are building and nurturing their own vibrant communities. However, if you are [...]
Do Your Customers Have a Voice?
13, Nov 2009One of the most important tasks of a community manager is to be a conduit between the community and internal departments. One such department is product management. A good community manager understands what the community wants in terms of product, and is able to curate the community’s many needs, while reading between the lines. Then [...]
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