Posts Tagged ‘Social network

As social media gains mainstream acceptance, companies are starting to embrace (well, not always embrace, but at least tinker with) the social and realtime communication channels in order to listen and engage with customers and consumers. But not everyone is ready to engage with the culture of openness and sharing that comes with the space. […]

The job description of a community manager has evolved, and the jury is still out on the “official” description. Some companies consider community management closer to moderation, the more traditional sense of the word. This makes a lot of sense for companies who are building and nurturing their own vibrant communities. However, if you are […]

How memorable are you?

17, Jul 2009

A local gym in my neighborhood produces some of the most memorable and wittiest offline messaging I have ever seen. We get so carried away with the latest and greatest online tools like Twitter, that we forget about holistic marketing and forget to use offline channels in addition to the new media channels. If you […]

It’s no secret that we are overloaded with information. Social platforms like Twitter and Facebook (especially with the new Facebook “wanna-be Twitter” home screen) remind me of a fire-hose. A very powerful fire-hose passing a whole lot of water each and every minute. Sometimes I think that I could literally watch my social streams 24 hours […]

I, like many others, have been concerned about the rise of spam on Twitter. First, spammers would book a user name, follow a bunch of users, In hopes of auto-follows, then auto-DM those users with spam links (this is why I never auto-follow). Then, there has been talk of spammers latching on to a trending […]

The recent upheaval in the Twittersphere regarding the new Twitter update dealing with @ replies has got me thinking over the past couple of days (in case you are not familiar with what the new Twitter update does, please read @whitneyhess’s blogpost which does a great job explaining it). Even though I am not going […]

small is the new black

20, Apr 2009

Seeing the STREB show a couple of weekends ago, and discussing it several times with my friend Josephine, has got me thinking about the changing business models, and the reason they are changing. Let me explain.. What I forgot to mention in my previous post is that STREB is using an innovative platform of “10 […]

In Twitter We Trust

24, Mar 2009

I had been thinking about trust over the past couple of weeks, for a variety of reasons. Naturally, my mind started to wander towards social media and online interactions, and how they relate to issues of trust.  Perhaps this is a topic that can not, and should not, be tackled in one brief blogpost. But […]

Revolutions

13, Jan 2009

After spending the holidays with my parents, my dad and I somehow got into a discussion on revolutions. My dad, who is the smartest person I know, and is also a walking encyclopedia of jokes, anecdotes and quotes, told me the following quote from Otto Von Bismark: “Revolutions are conceived by intellectuals, executed by fanatics, […]

Online vs. Offline

11, Nov 2008

As I have been pondering the evolution of technologies from “web 1.0” to “web 2.0”, one thing struck me. At first, the web served to provide a one-way communication from the computer screen to the user. In this day and age, with all the social networks and tools, the web is increasingly bringing people together, […]


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