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About me:
Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work as a Head of Community for Yammer, THE private enterprise social network. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.
Recent posts
Maria Ogneva: SocialSilk Blog by Maria Ogneva is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at socialsilk.com.
Posts Tagged ‘twitter’
Tracking Conversations
26, May 2009A huge benefit of Twitter, especially for brands, is the ability to track and monitor what the Twittersphere is saying about you, your competitors and just about any related topic. Because of how important search is, Twitter actually bought Summize and incorporated it as search.twitter.com. Desktop and mobile applications have search functions that vary in [...]
- In: business|business tools|social media|twitter
- Tags: Backtype, bit.ly, Digg, FriendFeed, is.gd, Reddit, twitter, Uniform Resource Locator
And… There Goes the Neighborhood…
25, May 2009I, like many others, have been concerned about the rise of spam on Twitter. First, spammers would book a user name, follow a bunch of users, In hopes of auto-follows, then auto-DM those users with spam links (this is why I never auto-follow). Then, there has been talk of spammers latching on to a trending [...]
Importance of transparency
19, May 2009Companies can no longer afford to not communicate the reasons why they are doing / not doing something to their users, or to not communicate fast enough. Not to beat a dead horse, but this was very apparent in the Twitter @ replies episode from last week. Biz Stone of Twitter took the time to [...]
How much should you listen to your customers
14, May 2009The recent upheaval in the Twittersphere regarding the new Twitter update dealing with @ replies has got me thinking over the past couple of days (in case you are not familiar with what the new Twitter update does, please read @whitneyhess’s blogpost which does a great job explaining it). Even though I am not going [...]
In Twitter We Trust
24, Mar 2009I had been thinking about trust over the past couple of weeks, for a variety of reasons. Naturally, my mind started to wander towards social media and online interactions, and how they relate to issues of trust. Perhaps this is a topic that can not, and should not, be tackled in one brief blogpost. But [...]
- In: twitter
- Tags: Social capital, social media, Social network, Social web, twitter
Wisdom of Crowds
18, Feb 2009exploring web-based crowdsourcing tools for businesses and individuals.
An unsavory customer experience today has prompted me to think of customer service. Here is what happened. I am totally swamped, and didn’t have time to run down to the neighborhood deli to grab a sandwich or to cook my own lunch. So I opted for a delivery of a salad from a nearby restaurant. [...]
- In: social media|twitter
- Tags: Customer service, facebook, social media, Social web, twitter, Word of mouth
Will Twitter Moms Ever Buy Motrin Again?
18, Nov 2008Any blog talking about social media and traditional marketing in consumer products companies would be remiss if it didn’t address the recent fiasco of the Motrin “babywearing commercial”. By now, the ad has been taken down, so I am not going to link to it on YouTube. If you missed it, it basically was a [...]
- In: social media|twitter
- Tags: Advertising, Babywearing Week, Blog, facebook, Google Alert, Marketing, Motrin ad, Motrin Mom, social media, twitter, Twitter Mom, YouTube
Online vs. Offline
11, Nov 2008As I have been pondering the evolution of technologies from “web 1.0″ to “web 2.0″, one thing struck me. At first, the web served to provide a one-way communication from the computer screen to the user. In this day and age, with all the social networks and tools, the web is increasingly bringing people together, [...]
- In: social media|twitter
- Tags: Meetup.com, Online and offline, Social network, twitter, web 2.0
I Tweet, Therefore I Am
30, Oct 2008As many of my social media friends would agree, ever since Twitter burst out onto the scene a couple of years ago, communication has never been the same. In the circles of the tech elite, the communication paradigm has been completely upended. I am neither the most popular twitterer (expressed in number of people following [...]
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