Hello, and welcome to my blog and the digital home for my thoughts. Most know me as @themaria, my handle across most social media sites and communities. My actual, given name is Maria Ogneva, and I love writing, traveling, eating, and spending time with my new husband.
I am passionate about how social media is changing the way we communicate, help and relate to each other, share news and make the world a smaller, more hospitable place. I work at Salesforce as Director of Product Marketing on the Communities product, where my job is to help customers (and the world at large) to be successful in building communities. I learn every day, and I share my thoughts and personal growth here.
Please note that the views expressed here are my own, and do not reflect those of my employer or any of our clients.

The recent upheaval in the Twittersphere regarding the new Twitter update dealing with @ replies has got me thinking over the past couple of days (in case you are not familiar with what the new Twitter update does, please read @whitneyhess’s blogpost which does a great job explaining it). Even though I am not going [...]
Seeing the STREB show a couple of weekends ago, and discussing it several times with my friend Josephine, has got me thinking about the changing business models, and the reason they are changing. Let me explain.. What I forgot to mention in my previous post is that STREB is using an innovative platform of “10 [...]
(This post was first conceived on a SFO-NYC flight, and edited and posted several days later). I am writing this from my SFO – JFK flight (Virgin America has in-flight wi-fi for $12.95 – that’s a good deal considering you are in flight for 6 hours). As I am coming home to New York from [...]
After spending the holidays with my parents, my dad and I somehow got into a discussion on revolutions. My dad, who is the smartest person I know, and is also a walking encyclopedia of jokes, anecdotes and quotes, told me the following quote from Otto Von Bismark: “Revolutions are conceived by intellectuals, executed by fanatics, [...]
As I have been pondering the evolution of technologies from “web 1.0″ to “web 2.0″, one thing struck me. At first, the web served to provide a one-way communication from the computer screen to the user. In this day and age, with all the social networks and tools, the web is increasingly bringing people together, [...]
As many of my social media friends would agree, ever since Twitter burst out onto the scene a couple of years ago, communication has never been the same. In the circles of the tech elite, the communication paradigm has been completely upended. I am neither the most popular twitterer (expressed in number of people following [...]
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